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iceland foss bw cropped rightThe author Jules Pretty is based at the borders of the counties of Suffolk and Essex in eastern England. He lives in the village of Nayland, and is Professor of Environment and Society & Deputy Vice-Chancellor at the University of Essex.

Jules has written and edited several books on the braiding of nature and people, exploring the importance of place and the land for identity and health of individuals and cultures. Jules’ latest book, The Edge of Extinction, was published by Cornell University Press in late 2014. This Luminous Coast was also published in paperback.

His research centres on agricultural sustainability, nature and health, and consumption patterns and well-being.

Jules received an OBE in 2006 for services to sustainable agriculture, an honorary degree from Ohio State University in 2009, and was a visiting Professor-at-Large at Cornell University.

He is a Fellow of the Society of Biology and the Royal Society of Arts, former Deputy-Chair of the government’s Advisory Committee on Releases to the Environment, and has served on advisory committees for UK, US and Swiss government departments and research councils. He is Vice-President of Essex Wildlife Trust, the Rural Community Council of Essex and Community Action Suffolk (formerly Suffolk ACRE).

Edge of Extinction reviewsThe Edge of Extinction book cover

New Scientist (Dec 2014)
Times Higher (Dec 2014)
Geographical Magazine (Dec 2014)

“Always hyper-alert to the landscape and people… His writing tingles.” New Scientist (2014)

“Pretty writes beautifully of the places and people he meets … slowly building up layers of history, ecology, topography and culture.. A wealth of ecological and cultural wisdom emerges (from) each of the chapters.” Times Higher (2014)

“Hugely entertaining (and) wide-ranging. Pretty… offers ‘clues for moderns’ about how to live the good life. There are wonderful accounts of the ways in which nature permeates every aspect of existence.” Geographical Magazine (2014)

New paper

New paper published in IJEHR on “greener and prosocial economies”. Free to access.

100 Hearts and Habits

100 Hearts and Habits is a year-long campaign to link with The Edge of Extinction. The world needs a global movement to keep it from the edge of extinction. A happier, healthier planet is possible, if the affluent change. The campaign will last for one year, and use social media to raise engagement with the idea of adopting 100 Hearts and Habits (#100Hearts&Habits).

100 Hearts and Habits
Making Our Impacts Positive
A Hundred Hearts and Habits: A 100 Club to Keep the World from the Edge of Extinction

Radio appearances (listen here)

NPR – To The Best of Our Knowledge (on This Luminous Coast)
BBC Radio 4 – Start the Week (on The Edge of Extinction)